At the heart of today’s most successful and innovative companies is design. Wendy's. BuzzFeed Staff. Many had suspected that Wendy's new logo, released last year, contained the word "Mom" in the ruffles on the red-headed girl's shirt. What you probably didn’t know is that the founder of this popular fast food company paid $50 for this logo, which was originally drawn out on a napkin. Share. Hidden Message in Wendy’s Logo (No Ratings Yet) Loading... Share. From our Obsession. Evil corporate bastards. This logo’s subliminal message isn’t so hidden, but we still love it anyway! Settle down conspiracists - nobody's out to steal you away from Mom's home-cooked meals. Email. The New Wendy's Logo Has A Dark Hidden Message. Chick-fil-A. Wendy's restaurants said on Monday that it had not purposely hidden a secret message in the shirt collar worn by their red-headed mascot. Share. by copyranter. The word was noticed by Brand New, the design blog, and by StockLogos, the commercial logo web site.. The design blog Stock Logos has suggested that Wendy’s new logo intentionally hid the word “MOM” in Wendy’s shirt collar, see post at “Hidden message in the new Wendy’s logo? Tweet. ” (July 13, 2013). Wendy’s later claimed the hidden message was unintentional. There’s a secret message hidden in the new Wendy’s logo. Wendy's close up. The “C” in the name is an artful chicken. Stock Logos suggests that the subliminal message takes advantage of men’s love for their mother’s cooking. Posted on July 17, 2013. Design. By Daniel June. Yeah, right. Wendy's is claiming that the "MOM" in Wendy's collar is unintentional. 254 Views. Wendy's unveiled a new logo for its restaurant chain four months ago but eagle-eyed diners are spotting a hidden message within the red-haired logo. Hidden, but we still love it anyway Brand New, the commercial web. 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