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Travel and Tourism Marketing Marketing and management functions and tasks that can be applied in enterprises engaged in passenger transportation, travel service, attracting and serving the traveling public, arranging tours or acting as independent ticket agencies, and other services incidental to the travel or tourism industry. Module 3 Teaching Notes Toolkit on Poverty Reduction through Tourism October 2012 Slide 4 – Module 3 Unit 1 Marketing Tourism Destinations Slide 5 - Definitions Marketing is a process through which individuals and groups provide, exchange and obtain products – ideas, goods and services – capable of satisfying customers’ needs and desires at a desirable price and place. Managing the tourism product development scheme. d. International and domestic marketing . An organization’s objectives should be _________. It also received two more awards including for Responsible Tourism initiative in Wayanad. 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