Created in 1969 as Post Office Telephones, the provider changed its name to Post Office Telecommunications in 1975.

BT has adopted the globe symbol of its internet business BTopenworld as the corporate identity to replace its piper logo as part of a £5m rebranding exercise. $('a[href^="http://"]').not('a[href*=campaignlive]').attr('target','_blank'). Happier times. Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day. The rebrand is the culmination of a five-month brand audit that involved extensive consumer research and the aid of design consultancy Rufus Leonard and lead creative agencies Abbott Mead Vickers BBDO and St Luke's. Broadband | Infinity | Mobile | TV | Wi-fi | Yahoo! "This is no surprise and what you have to remember is that we have just as many people coming back to BT as leaving," said a spokesman. As British Telecom had regularly been referred to as BT in the ’80s, the name was already associated with the company and had substantial goodwill. // The new "connected world" logo, a … 5Acquired by Vivacom (which was acquired by United Group.  |  A spokesman for the telecoms group told BBC News Online that the majority of these costs will be for implementing the new brand on corporate uniforms, vans, buildings and corporate literature. //

Content is available under $1 unless otherwise noted. Together with a succession of strategic alliances with telecommunications companies worldwide, these changes gave BT the ability to expand overseas. Notes: The wordmark remained almost untouched, but the emblem was changed dramatically. According to Angus Porter, managing director of BT Retail's consumer division, the 12-year-old piper logo had become "associated with outdated perceptions of BT as simply a fixed-line telephone company.

One of the UK's most recognisable logos, BT's red and blue piper, has been ditched after 12 years in favour of a multicoloured globe as part of a £5m rebrand.

BT said the timing of the rebranding had been chosen "to coincide with the launch internally of a new set of behavioural values". BT replaces piper brand logo with Openworld globe. The logo's background will be changed from grey to white "to show off the trumpeting figure more effectively". The company offers mobile telephony and internet products, along with IT and network services, and digital TV. The company has changed its name three times during its history, which of course affected its visual identity.

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