With 4.7% alcohol by volume (ABV), the hard seltzer will be available in three different flavours including Tangy Lemon Lime, Tropical Mango and Cherry Acai. “If they do go with beer wholesalers, they risk upsetting their bottlers,” he added. Schuhmacher believes Coke could initially target markets where Reyes sells both alcoholic and non-alcoholic products — such as California and Chicago — for early trial runs. To learn more about Brewing Consult, please visit www.brewingconsult.com, © 2020 Forbes Media LLC. That’s something sports business reporter and beverage investor Darren Rovell believes could be a possibility. Since acquiring the US distribution rights for sparkling mineral water brand Topo Chico last year, Coca-Cola has grown the brand's presence in convenience stores by 25%, and will continue to expand distribution. “I have seen so many people with Topo Chico tattoos. Last month, Coca-Cola announced that it is launching Topo Chico hard seltzer in Mexico and Brazil. (Truly) – that together own about 85% of the category. Sign up here for GlobalData's free bi-weekly Covid-19 report on the latest information your industry needs to know. Will it attempt to convince a nationwide network of DSD wholesalers to obtain alcohol distribution licenses, or does it plan to work through an already established three-tier system of beer distributors? TAP You may opt-out by. Why we believe workplace health and wellness is important, Clinical Trial Continuity in Asia-Pacific during the COVID-19 pandemic, A sneak peek into Canada’s largest transit expansion, Precision wire for vascular therapy: How EXERA® rises to the challenge. Every Bottle Contains One Serving Of Water With 2% Of The Daily Value Of Calcium And 1% Of The Daily ValueTopo Chico Topo Chico Mineral Water, 12 Fl Oz Nevertheless, Coke’s 2021 Topo Chico play comes at a time when consumer interest in hard seltzer is at an all-time high, and when the most dominant players are investing in extra production capacity to meet demand. Learn more. EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change. Last month, Coca-Cola announced that it is launching Topo Chico hard seltzer in Mexico and Brazil. When it does begin offering the new product stateside, Coke will be going head-to-head with two firmly established players – Mark Anthony Brands (White Claw) and Boston Beer Company But if the fervor from yesterday’s announcement is any indication, it could be a home run. You can find me on social media (@FurnRuns) and on my website: www.cfurnari.com. Bottles. We use cookies to ensure that we give you the best experience on our website. Follow the company to be always up to date with this company. Topo Chico Sparkling Mineral Water Has 0 Calories, 0 G. Of Sugar And 0 G. Of Fat. Moreover, does Coke’s push into the alcohol sector indicate an increased appetite to compete for additional occasions, perhaps through a ready-to-drink version of the classic “Jack and Coke?”. The company will be rolling out its seltzer in select European markets including Austria, Great Britain, Northern Ireland, Greece, Republic of Ireland and Ukraine starting next month. “There are more laws in the beverage alcohol business in the U.S. than there are in insurance or really any other business, and Coke bottlers just aren’t used to that.”. At stores like Target and Whole Foods, you'll find 12-packs selling at $9.99, approximately 83 cents per bottle. It’s been 37 years since Coca-Cola has sold an alcoholic beverage in the U. S., but that will change in 2021 when the soda giant enters a frothy hard seltzer market through its Topo Chico brand. “Coke has always been loath to get into the alcohol business in the U.S., and especially to put alcohol on their trucks as a traditionally conservative company,” Schuhmacher said. Hover over the logos to learn more about the companies who made this project possible. Indeed, Coke’s entrance into the U.S. alcohol space will not be as simple as manufacturing a hard seltzer, slapping the Topo Chico logo on cans and sending them out to roughly 70 independent bottlers across the country for placement on retail shelves. Willamette Week. The hard seltzer category is most developed in the US, where it has grown exponentially in the past few years. It’s been 37 years since Coca-Cola However, recent data from market research firm Nielsen “With the strength of our system behind it, we believe Topo Chico Hard Seltzer will flourish and, more importantly, offer the consumer something new and delicious.”. “If Disney and ESPN can get into gambling, companies like Coke and Pepsi can get into alcohol,” he said, noting that he felt Coke’s push into the booze business was “overdue.”, “But is this the right move?” he asked. Mexican sparkling water brand Topo Chico is dominating the sparkling water trend in Texas, where the label makes up 62% of imported sparkling water sales at grocers and 74% in convenience stores. The brand, a division of Mexican Coca-Cola bottler Arca Continental, has grown steadily thanks to promotions on social media, at music and food festivals and via word-of-mouth. In certain areas of the country, however, Coke does have relationships with companies like Reyes Beverage Group, a beer wholesaler. Mexican sparkling mineral water Topo Chico grew by more than 30% in the first quarter of 2018 after being bought out by Coca-Cola last year. STZ We use them to give you the best experience. Beer Business Daily publisher Harry Schuhmacher, who resides in Texas and has watched bar-goers order “Topo and Tito’s (vodka)” for years, agreed. But questions about Coke’s long-term objectives within alcohol and its distribution strategy remain. NLSN The company said it would share more details closer to launch. News of Coke’s foray into the alcohol sector swept across social media yesterday afternoon after CNBC confirmed that the company planned to sell a boozy version of Topo Chico in the U.S. after an initial test run in Latin America over the coming months. It has a very strong brand equity.”. Constellation Brands “It’s possible they are impenetrable,” Rovell noted. Those bubbles are legendary. Coca-Cola has purchased premium sparkling water brand Topo Chico for $220 million, and executives with the beverage giant point to Topo Chico's marketing as one of the niche brand's strengths. I also serve as the editor-in-chief of THCnet, a cannabis industry news site, and deliver insights to brewery owners across the country via my quarterly “Brewing Consult” report. “In some ways it is, because it is with a brand – at least in Texas and the South – that has ridiculous love, adoption and loyalty.”. SWEETHOUSE supports initiatives to replace and reduce sugar in food... SWEETHOUSE supports initiatives to replace and reduce sugar in food and drink products worldwide. The growth is credited to increased distribution and a commitment to staying true to the brand's Mexican roots. It’s unclear how the product will be formulated, where it will be made, and who will bring it to market. During that time, sales of the fizzy alcoholic water were up 241%. ", CCPA "Do Not Sell My Personal Information". If you continue to use this site we will assume that you are happy with it. has sold an alcoholic beverage in the U.S., but that will change in 2021 when the soda giant enters a crowded hard seltzer market through its Topo Chico brand. Ingredients: Ingredients: CARBONATED WATER (WATER, CARBON DIOXIDE), CITRIC ACID AND LIME ESSENTIAL OILS. Topo Chico’s the choice of bar-goers looking for a soft drink, bartenders looking for a mixer, or anyone who wants some fizz without any calories or artificial whatevers. Here's why you may be noticing Topo Chico everywhere, and why you'll likely be seeing more Topo Chico got a shout-out in Coca-Cola's quarterly earnings call with investors. Hover over the logos to learn more about the companies who made this project possible. Topo Chico Mineral Water Is The Ideal Companion For Any Celebration. Topo Chico sales in the US rose 39% to nearly $130 million over the last year, according to IRI data, and Coca-Cola plans to grow distribution gradually in order to maintain the brand's charm. Texas Monthly. Through this initiative, the beverage company aims to target millennial consumers. Mix With Your Favorite Ingredients And Create New And Refreshing Drinks. All Rights Reserved, This is a BETA experience. “Down in Texas and in the Southwest, Topo Chico has almost a mythical following,” he said. After White Claw and Truly, there are hundreds of other brands competing for the remaining slice of the market, including several SKUs from Anheuser-Busch, Molson Coors, Imported From Monterrey Mexico.Topo Chico Sparkling Water Lime, 12 Fz. SWEETHOUSE. Coca-Cola has purchased premium sparkling water brand Topo Chico for $220 million, and executives with the beverage giant point to Topo Chico's marketing as one of the niche brand's strengths. My analysis of beer industry trends has been referenced by The New York Times, CNBC, USA Today, and The Boston Globe, and I’m frequently asked to present at beer industry. Pop Rock and volcanic! New technologies, news, new products, essential guides and more. "Some really clever, honest and authentic marketing has helped speak to many different groups of people," said Kellam Mattie of Coca-Cola's Venture and Emerging Brands unit. SWEETHOUSE supports initiatives to replace and reduce … “We are confident that we have a fantastic product in Topo Chico Hard Seltzer in a dynamic new category. I previously spent nearly a decade as the driving force, I am a business writer covering emerging products, trends, and M&A in the U.S. beer and beverage industries. indicates that scorching sales of hard seltzer are beginning to cool off. “I've never seen a beverage brand with more equity around here than that brand, to the point where Coke distributes it in Texas on separate trucks,” Schuhmacher said. Coca-Cola plans to debut Topo Chico hard seltzer in the U.S. in 2021. In Great Britain and Ireland, the company’s bottling partners Coca-Cola European Partners (CCEP) and Coca-Cola HBC will distribute Topo Chico hard seltzer. So what is the market price for Topo Chico? I’m also a marathon runner and a huge fan of Taco Tuesday. Business. “But times have changed, and I think this is a good way to test the alcohol business without giving them too much exposure.”. Thrillist . If existing Coke distributors that do not already carry alcohol products want to sell Topo Chico hard seltzer, they’ll need to go through federal and state licensing processes. , and dozens of craft beer companies. That’s a procedure some may not be interested in, Schuhmacher noted. Explore this … Shop for Topo Chico . Opinions expressed by Forbes Contributors are their own. Through this initiative, the beverage company aims to target millennial consumers. Both Rovell and Schuhmacher believe Coke could have additional boozy line extensions in the offing, but the company could also just be trying to ride the wave of hard seltzer while it’s hot. For its part, Coke has kept most of its cards close to the vest. Buy products such as Topo Chico Mineral Water, 20.3 Fl Oz, 6 Count, Topo Chico Carbonated Mineral Water, 12 Fz at Walmart and save. Close . The company claims that all the three variants are free from gluten and contains 96 calories and two grams of sugar per 330ml sleek aluminium can. One thing that will change, however, is the craft drink's retail presence, which will significantly expand thanks to the use of Coca-Cola's distribution network, Chavez added. Directions: Instructions: Organic, GMO free.

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