theoretical framework, every PhD thesis must develop and use one, because of the very important role a theoretical framework plays in the analysis and making meaning of your data. 2.1 Customer satisfaction Revised on An experienced scientist needs only to read a theoretical framework to understand the level, direction, and value of the study as well as quality of results achieved. As the concepts of “loyalty” and “customer satisfaction” play a major role in the investigation and will later be measured, they are essential concepts to define within the theoretical framework. In a thesis or dissertation, the theoretical framework is sometimes integrated into a literature review chapter, but it can also be included as its own chapter or section. Nj lawrence about framework theoretical thesis bullying erlbaum associates, mahwah. Thomassen’s definition is therefore more relevant to the current study. Sarah's academic background includes a Master of Arts in English, a Master of International Affairs degree, and a Bachelor of Arts in Political Science. The theoretical framework provides a general representation of relationships between things in a given phenomenon. One option is to draw on your research questions, structuring each section around a question or key concept. Kotler and Keller (2003, p.60) rely on this definition, stating that"customer satisfaction is determined by the degree to which someone is happy or disappointed with the observed behavior of a product in relation to their expectations." The definition of Zeithaml and Bitner (2003, p. 86) is slightly different from that of Thomassen: “Satisfaction is the consumer fulfillment response. The theoretical framework dwells on time tested theories that embody the findings of numerous investigations on how phenomena occur. With this in mind, I'm going to discuss six steps to mastering the theoretical framework section—the "blueprint" for your dissertation. The theoretical framework is one of the most infamous aspects of a dissertation, but it provides a strong base to scientific research. October 14, 2015 In each of these cases, you would explain the theory you’re using in order to support your interpretations and explanations of the data. Research question: How can the satisfaction of company X’s online customers be improved in order to increase customer loyalty? Fourthly, the paper explains how a theoretical framework for a research project is developed. If there is a well-established theory or model that you don’t want to apply to your own research, explain why it isn’t suitable for your purposes. Thomassen (2003, p.69) defines client satisfaction as"customer perception as a result of consciously or unconsciously comparing their experiences with their expectations." Thanks for reading! A good comprehension of both frameworks would inure to a good investigation. Test whether a theory holds in a specific context, Use theory as a basis for interpreting your results, Combine different theories in a new or unique way. According to Thomassen, both the so-called value proposition and other influences have an impact on final customer satisfaction. Its key goal is to create a strong foundation for your future academic project. Your theoretical framework is the blueprint for your entire dissertation and will guide you during the process of writing it. Please click the checkbox on the left to verify that you are a not a bot. The structure of the theoretical framework, In literature, a scholar using postmodernist literary theory would analyze. Use it to find epistemological, methodological, and analytical grounds for your further discussion and demonstrate your clear understanding of a given subject. There are no fixed rules for structuring a theoretical framework. Please Watch my videos! Background and Theoretical Framework The aging population is rapidly increasing in size and longevity and with that, there will be substantial numbers of older adults facing the challenges of adapting to age related changes, including a decline in physical function. We are here for you – also during the holiday season! Sample theoretical framework of a dissertation, Sample problem statement and research questions, ‘What is the relationship between customer loyalty and customer satisfaction?’, ‘How satisfied and loyal are company X’s online customers currently?’, ‘What factors affect the satisfaction and loyalty of company X’s online customers?’. Of course, you could analyze the concepts more thoroughly and compare additional definitions to each other. 1: Customer satisfaction creation (Thomassen, 2007, p.30). Company X is struggling with the problem that many online customers do not return to make subsequent purchases. 1), Thomassen shows that word-of-mouth, personal needs, past experiences, and marketing and public relations determine customers’ needs and expectations. Sarah's academic background includes a Master of Arts in English, a Master of International Affairs degree, and a Bachelor of Arts in Political Science. October 22, 2020. Although Zeithaml and Bitner, like Thomassen, say that customer satisfaction is a reaction to the experience gained, there is no distinction between conscious and unconscious comparisons in their definition. The theoretical framework introduces and describes the theory which explains why the research problem under study exists. The framework phd described in detail in Chapter 4. Thomassen (2003, p. 69) defines customer satisfaction as “the perception of the customer as a result of consciously or unconsciously comparing their experiences with their expectations.” Kotler & Keller (2008, p. 80) build on this definition, stating that customer satisfaction is determined by “the degree to which someone is happy or disappointed with the observed performance of a product in relation to his or her expectations.” Performance that is below expectations leads to a dissatisfied customer, while performance that satisfies expectations produces satisfied customers. The theoretical framework defines the key concepts in your research, proposes relations between them, and discusses relevant theories based on a literature review. In a thesis or dissertation, the theoretical framework is sometimes integrated into a literature review chapter, but it can also be included as its own chapter or section. Thanks!SUBSCRIBE!!!! Sample theoretical framework of a dissertation Published on October 14, 2015 by Sarah Vinz. Your theoretical framework can The theoretical framework of a thesis: what and how? There are no fixed rules for structuring a theoretical framework. Fig. Sarah Vinz. As in all other parts of your thesis, make sure to properly cite your sources to avoid plagiarism. Theoretical Framework. Not every thesis has a section or chapter devoted to a theoretical framework. In practical terms, a theoretical framework serves as a foundation for your research — one that is linked to the research questions you pose as well as to the research design and methodology. That embody the findings of numerous investigations on how phenomena occur current study about. Show how your own unique framework explained and interpreted differently within classical economics and Keynesian economics frameworks play... 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