It’s effective for both encouraging Twitter participation via a hashtag and keeping the content conversational, but informative. Another option is to use the Google Slides app, which you can access on Google Drive for free. But to run a webinar yourself? Once you’ve announced the webinar on your blog, send out a series of emails reminding the people on your main list to register. First, go to calendar.google.com. Free and premium plans, Customer service software. Yes, I bet it’s crossed your mind to do it too. Use tools like Google Analytics to see where people are, so you can choose a convenient day and time zone. This is the time for you to test and troubleshoot everything. And then there are those embarrassing glitches you hear about…. To promote your webinar, you can create a landing page where people can sign up and then distribute and promote that link in several ways. For killer webinars, the classic three-act structure works best. Many bloggers will be fighting for the attention of your audience, and from the outside looking in, little will distinguish you from them. You don’t need a “TV-face” to be successful, but you do need to know something about the psychology of relating to your viewers on video. And make sure you know what’s in it for you too. Think about your company as a whole and your unique value proposition. However, if your audience is solely in the United States, then you wouldn't need to worry about global time zones. Always end with a call to action. Make sure that the slides emphasize your points, but don't include a script. If you’re using a web-camera on your computer or laptop, you may have to balance it on a stack of books or adjust the height of your seat to achieve the right height. So, let’s go over how to schedule one. Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “How to Produce Webinars Your Sales Reps and Prospects Will Love.”. Enjoy the attention and become a true authority! Editor’s Note: This post has received significant updates since it was first published in 2014. Before you can get started on making your webinar, you'll have to decide the topic you want to speak about. Next, you can click the “Create” icon or the date on the calendar you’d like to hold your webinar. If you used Google Hangouts, the learning curve for Google Meet won’t be very steep. Did your guests arrive? It’s just too damn scary. It's important to use your own follower base to get people interested. Why? And how easy is it to use? One of the advantages of systems that use Google Meet is that you can choose between appearing live on camera and showing slide presentations. You can create one here.). Marketing automation software. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '96a2a16e-e138-4855-a967-1a190b6c0692', {}); What has changed, however, is a saturation of mediocre PDF ebooks, webinars, and other forms of gated content available online. We're committed to your privacy. The technology seems like a scary challenge. Of course, you’ll be speaking to your audience as you show each slide. Simple. If you're hosting a discussion-style webinar, plan out your speakers, gather audience questions, and prepare any other questions you might have so you can prioritize your time during the webinar. Or the trolls who stalk webinars and disrupt presentations. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. Leo never managed to show — and the webinar slowly slid into chaos. With webinars, it’s not just about generating initial excitement; you have to build excitement and encourage engagement once the webinar goes live. If the camera is below your eye height, attendees will get the feeling that you are “talking down” to them. There are many webinar services you can use to create your webinar. Now it’s time to get cozy with running a webinar. When it comes to building a successful webinar strategy, it comes down to sales and marketing alignment. After all, you want your fans to show up for your online event. Set up a meeting to discover new content ideas and to find out what pain points they need to help solve. In the window that appears, you can enter the title of your event, the time and date, invite guests, and more. Once you’ve created your slides, you can go back and add images for extra emphasis. After a little while, I said to the participants: “Er… sorry, folks, I seem to have mislaid Leo.”. But what if nobody watches it? And how do even start creating a webinar, let alone broadcast it? The plan was that I would start the webinar and Leo would appear after my introduction. How much does it cost? In order to create slides, you need some presentation software. Learn more about us. Go back into Gmail, click Start a meeting in the sidebar, and choose Join now. Based on our experience, certain days and times work better when trying to … For more information, check out our privacy policy. Name the event and schedule it sometime in the near future (30 minutes is fine); Add 2 or more guests to the event and click Save. I’m here to tell you something: the world of webinars has changed. Leo Babauta and I had just created a blogger training course, called A-List Blogging, and we decided to run a webinar as part of our launch. Don’t feel the need to stick to the script -- literally. That’s why GoToWebinar and HubSpot recommend creating one webinar hub that’s easily accessible by sales with the following information: Once the webinar is done, however, it’s time to make sure the sales reps are ready to close those leads. Or perhaps you want to do a live panel Q&A? He couldn’t get into the system as a presenter so he entered as a participant to let everyone know he was locked out. It’s time to start building the substance of your presentation. And I’ll tell you exactly what you need to know to run successful online events. And you can accommodate up to 100 participants! Enter their email addresses (one friend to help you test is good, but two is better) and click Send email. I waited a few minutes and then started the webinar without him. And everyone and their cat is queuing up to watch them. Let’s integrate what you’ve practiced so far: Once the time of your event arrives, join the meeting and thoroughly test everything again. In many of our live events, we’ve foregone the slides completely and instead brought two speakers together and had a host ask live questions on air. Here’s the process of creating a webinar. While I would love to say that there’s one new, highly optimal content format that all marketers should use for lead generation instead of older formats, I can’t -- it's a little more complicated than that. Take a look at your ten most popular posts and think about repurposing them as a webinar. At HubSpot, we’ve found unscripted, discussion-style webinars to be quite effective at engaging our audience. For example, if you're hosting a webinar on email marketing, you can choose to focus on subject lines in particular. You know this is your chance to finally rise above the mass of wannabe bloggers. Now and then, Leo popped up in the chat to say he was still trying to get in. Additionally, you'll want to make sure the tool can handle the type of webinar you want to host -- can it handle video chatting for panel or Q&A webinars? Suddenly, a few lines appeared in the chat box, written by Leo. The right tool for you will depend on the overall objectives of your webinar. Create a list of tactics you’re going to use to distribute information about the webinar: News release, … 73% of marketing and sales leaders say webinars. If your webinar is educational or inspirational, suggest one simple action your viewers can do today. For example, on my blog WritetoDone.com, three of the ten most popular posts are hot contenders for webinars: I’m sure you can imagine how these topics would lend themselves as content for a webinar. You might be tempted to wing it, but write a script to follow. Here … Once you click Send, your guests will be notified. You can do it. If you’re using your webinar to sell a product, use the last five minutes before the Q&A to explain how the product solves a problem you’ve been talking about, and encourage people to buy it now.

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