And it's still fighting its old rival, Oreo. ALEXA LIM: Whoa, it's so hard. So do I. ANNIE JAMES: You're kidding. JOHANNA MAYER: So Alexa came over to my backyard the other day and got her hands on a package of Hydrox and a package of Oreos. Mondelez has denied this, but the complaint is still pending. JOHANNA MAYER: The way that Nabisco turned things around, it's basically money. After our little backyard taste test, Alexa ate a lot more cookies, as in an entire package of Hydrox. In 1997, Oreos took out the lard and got kosher certified. But my verdict? Of course, there had been other sandwich cookies, but this cookie was something special. Good news — You can still get free 2-day shipping, free pickup, & more. So, the two girls are at camp. ANNIE JAMES: Oh, sure, I love Oreos. Hydrogen and oxygen. ALEXA LIM: And I'm Alexa Lim. As much as I'm going to like any cream-filled cookie. At the turn of the 20th century, Nabisco was a massive cookie company with lots of brand name recognition. Eventually, they even changed their name to Sunshine Biscuits. Next, he needed the recipe. His whole business is about buying up dead brands and reviving them. can Carnation evaporated milk, chilled JOHANNA MAYER: That's a young Lindsay Lohan doing her best at an English accent. It was also a work of science. Chris Wood mastered the episode. He just says he has a certain methodology for acquiring trademarks. There was actually a study around that time that found nearly 90% of cocoa products had fillers, things like chalk and brick dust, just really nasty stuff that you wouldn't want to eat. ELLIA KASSOFF: Like, Elliot without a T. Ellia. It's always my least favorite part. The cream is oily. ALEXA LIM: Bringing back a dead brand takes some work. Well, mostly dead. Droxies weren't selling. Oh, it just fell apart. Keebler updated the packaging, added a cute little star on the I, slapped an elf on the front. SPEAKER 1: (SINGING) Oh, oh, oh, bright ideas and an Oreo cookie. You got your Zu Zu Snaps. I mean, milk's favorite cookie, right? I go, Dad, I'm bringing Hydrox back. ALEXA LIM: I'm kind of into Hydrox now. Oh, here. They had bought Keebler in 2001, and Kellogg's doesn't give up its brands easily. Delicious, but nothing to look at. Hydrox was the original and Oreos came along later. JOHANNA MAYER: Mm, I don't like the cream on the Oreos. So Hydrox cookies have found their truest champion in Ellia Kassoff, someone who thinks they're perfect just the way they are. JOHANNA MAYER: Meet Alexa Lim. One of those companies was the Loose-Wiles Biscuit Company. ALEXA LIM: I know. Loose-Wiles made cookies and candies, and they advertised that chemists inspected all of their materials, and that their cookies were made in the lightest, brightest bakeries in the world. ALEXA LIM: And desserts were no exception. Science Friday transcripts are produced on a tight deadline by 3Play Media. (SINGING) Hydrox. And when you put hydrogen and oxygen together, what do you get? I did that all the time on the playground. ALEXA LIM: In this ad from the '80s, there's a man dressed up as a Hydrox cookie, begging to be remembered, until two men literally drag him away. And in the end, that's all you need to know. We reached out to them, and that comment is also still pending. The consumer says, where's my favorite item? JOHANNA MAYER: I mean, listen to that. Also, if you are quoting from an Science Diction episode, please check your text against the original audio as some errors may have occurred during transcription. ALEXA LIM: Ellia wanted to recreate the exact cookies he remembered, but finding an old style recipe wasn't easy. It just sounded science-y. But this new cookie, it was everything a chocolate chip cookie is not-- two delicate chocolate wafers embossed with the pattern of laurel leaves and flowers, unified by a dollop of sweet vanilla cream. Please come in now and try them. We promise you'll enjoy them. But the real question is, what does Johanna, notorious sandwich cookie hater, think of Hydrox? But water is not a great cookie name. I'm Johanna Mayer. And they're sitting around their cabin on a rainy afternoon, when one of them pulls out a kind of strange snack. We're delicious and fun. In 1912, the first Oreo rolled out of a factory in Manhattan. A cookie company also got a boost, and it wasn’t the first time. Who cares? ALEXA LIM: Hydrox is really working the whole, hey, we're still here, angle. Except Oreo sounds like something you might actually want to eat, and not use to clean your countertops. Because pure food, it's not just good for health. JOHANNA MAYER: The Oreos were way more uniform. She used to be a marketing director for Keebler, you know, the big cookie company. Nadja Oertelt is our chief content officer. It was a sandwich cookie. They raised the price of Oreos, even though they weren't selling. 20% off your next car rental with Hertz promo code, Sign up to email and get a 50% Booking.com coupon, Extra 20% off Home Depot promo code on barware, Save an extra 10% off JCPenney furniture promo code, Walmart promo code: $10 off all departments, HP coupon: Extra 5% off gaming laptops & desktops, Biden Faces Difficult Task of Picking His Administration, WSJ Opinion: Joe Biden’s Florida Nightmare, Georgia Orders Vote Recount By Hand for Presidential Race, News Corp is a network of leading companies in the worlds of diversified media, news, education, and information services. Most of the company's cookies had nice enough sounding names-- Vienna fingers, Perfetto Sugar Wafers. And don't you remember us? ALEXA LIM: So the other day, I was talking to Carolyn Burns. SPEAKER 2: I'm a Hydrox cookie. See which wafer the cream sticks to. Please take a minute to review our Privacy Policy. CAROLYN BURNS: Aside from millennials, who, apparently, had an affinity for Tide Pods, in general, people don't like to consume cleaning products. Please enable JavaScript in your browser and reload the page. How many actually goes--. Original Hydrox 8.6oz Master Case 6 Count, 18 cookies per Tray, Here at Walmart.com, we are committed to protecting your privacy. But Hydrox tried to fight back, letting everyone know that they were the original. Don't worry. Sorry, but we can't respond to individual comments.If you need immediate assistance, please contact Customer Care. They don't taste anything like chocolate, which, I realize, not a popular opinion. Daniel Peterschmidt is our composer and did the sound design. Thanks for listening. You may not know the Loose-Wiles Biscuit Company, but for a while, they were one of the biggest cookie makers in the country, and a major competitor to a company you probably have heard of-- the National Biscuit Company, AKA Nabisco. And it looked a whole lot like Hydrox, two chocolate wafers embossed with a laurel wreath, white cream in the middle. ALEXA LIM: So how did such a well of cookie get such a bad name? ANNIE JAMES: At home, I eat them with peanut butter. For Keebler, the solution was obvious. He tried figuring it out on his own, even found an old Hydrox package on Craigslist. Loose-Wiles bragged that their machinery could detect the subtlest variation in the thickness and moisture content of every wafer, and that they used the highest quality ingredients-- whole cocoa beans, cow butter of the highest grade, and real vanilla extract, no substitutes. So the government crackdown passed a food purity law. So it seems like back then, Hydrox didn't necessarily sound like a cleaning product to people. If possible, we recommend listening to our episodes. Still, I had to ask, if he could go back in time, was there not perhaps maybe one small thing he would change? STELLA PARKS: There are some examples of early advertisements for Oreo, basically being, like, local shopkeepers taking out ads, saying, hey there, good sir, we ordered so many of these delicious Oreos. (SINGING) Hydrox. And Alexa's verdict, self-professed Oreo lover? See how open-minded I was being? And in any package, it's always the same side of each cookie that gets the cream. JOHANNA MAYER: So, there you have it-- a Hydrox convert. There's no order, random brown chunks everywhere. Walmart+ helps you save more time & money this holiday. So he did that, check.

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