Shaquille O'Neal invests in FORTO Coffee—after saying passing on Starbucks is his 'biggest mistake' Retired professional basketball player Shaquille O'Neal may be kicking himself over a missed opportunity to invest in Starbucks, but he's not letting another coffee-related investment opportunity pass him by. “Shaq embodies what FORTO is all about: fast-acting, positive energy,” says Neel Premkumar, Founder and CEO of FORTO Coffee. Dylan Brands reached out to Sweeppea to help them create the sweepstakes. Fast coffee energy for busy people on the go. FORTO, the world’s first ready-to-drink Coffee Shot was looking for a way to promote their product in-store and online, while giving one lucky fan a chance to win a pair of tickets to Shaq’s Fun House Festival. New York, NY – August 21, 2019 – FORTO Coffee, maker of the World’s 1st Coffee Shot and America’s #1 Organic Ready-to-Drink Coffee, today announced that Hall of Famer and businessman Shaquille O’Neal will become a co-owner of the company and the new face of the FORTO brand. About FORTOFORTO is the #1 Coffee Shot, a ready-to-drink beverage providing the equivalent energy of two cups of coffee in a 2-ounce shot. « Microsoft handed Amazon and Google a new reason to go after Microsoft customers and they are doing so with gusto, CBS Matches Viacom’s Stellar Quarter With Record Q2 Revenue And Profit Marks », US Reports Second-Highest Number Of Daily COVID-19 Cases On Election Day, Univision Names Four Independent Directors To Its Board With Takeover Nearly Complete, Ghosn Says Escape Accomplices Would Face Abuse in Japan, White House coronavirus advisor Scott Atlas slams Fauci as a 'political animal' for sounding 'upbeat' over COVID-19 vaccine results, Harris' husband Doug Emhoff to sever ties with law firm DLA Piper, About 75% of industry workforce may continue to work from outside office: IT Secretary, Oct. services sector PMI signals first expansion since February, GrowGeneration To Acquire GrowBiz, Expand Presence In California And Oregon. As FORTO’s global ambassador, Shaq will headline the brand’s multi-channel marketing campaign, which launches across TV, out of home, in-store, digital and social media in the coming year. FORTO Coffee, New York, New York. Enter Shaq, who has signed on with FORTO’s parent company Dyla Brands as a big investor in the company, and to be the new frontman of the company’s upcoming $20 million dollar media campaign that kicks off in the fall. How to Capture the On-the-Go Consumer Quickly? "My biggest mistake was not investing in Starbucks," O'Neal tells CNBC Make It. Shaquille O'Neal share his strategy for investing. Made In NYC | “Plus, it’s organic, tastes great, and best of all, it fits in my pocket. See all of our coffee shot flavors 2oz COFFEE SHOT For more information, visit authenticbrandsgroup.com. The size of his investment has not been disclosed. Prize(s): “One (1) Grand Prize – 1 pair (2) of tickets to Shaq’s Fun House event in Miami on 01/31/20. It was an amazing revelation for him that if this works for him, it's going to work for everybody.". Shaq was at his home in Atlanta, and behind him was a photo of him and Kobe as old men. Home » Business » Shaquille O'Neal invests in FORTO Coffee—after saying passing on Starbucks is his 'biggest mistake'. Literally, this little coffee gives Big Shaq energy.' The alignment with Shaq, coupled with a $20 million investment last year, including $15 million invested by Keurig Dr Pepper, puts FORTO on the path to become a household name in coffee. With Sweeppea you can be ready to go live in a matter of days and pay only for the days you take in entries. © 2020 Telepictures Productions Inc. See how the stars are quarantining at home. Ad Choices FORTO appears to be a brand Shaq truly believes in. Shaq dives in for another appearance on the super-popular "Shark Week" series in Discovery Channel. The company makes little cups of coffee… what they call “coffee shots.” We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. FORTO comes in dairy-free pure black, as well as latte shots, which have a touch of Organic farm-fresh milk and Organic cane sugar. Levering the buzz created by the Super Bowl festivities in Miami, Forto promoted it’s portable coffee shots by aligning themselves with SHAQ’s larger than life, all-inclusive, Big Game Weekend festival featuring Pitbull, Diddy, Tiesto, DaBaby and Diplo. About Authentic Brands GroupAuthentic Brands Group (ABG) is a brand development, marketing and entertainment company, which owns a portfolio of global media, entertainment and lifestyle brands. Follow ABG on Twitter and Linkedin. (In-Store, Online, or Radio).” This question provided insight as to which marketing channels were responding best. Big question today: Why isn’t Shaquille O’Neal on the TV show “Shark Tank”? I would give my dad bod a 7 right now.” He's enjoying his time at home, though, saying, “I should be a 10 right now, but listen, I haven't had this much time off ever, so I'm just sitting, relaxing with the children again, reading a lot.”. This is what happens." How to Create a Sweepstakes in less than 30 Days? The entry page asked “How did you hear about this contest? A database of customers with name, age, mobile, and email was gained. Shaq has had unprecedented success as an investor, business owner and entrepreneur. Sweeppea’s text-to-win style sweepstakes provides a speedy method of sweepstakes entry. These coffee shots have given me the energy to stay active and I’m excited to be at the forefront of the future of coffee.”. "I had the opportunity before Magic Johnson but I told Howard Schultz that black people don't drink coffee because I never seen anyone in my family drink coffee, " he says, referring to Starbucks' former CEO. As FORTO's global ambassador, Shaq will headline the brand's multi-channel marketing campaign, which launches across TV, out of home, in-store, digital and social media in the coming year. (adsbygoogle = window.adsbygoogle || []).push({}); Report From the Road: DJ Diesel In Boston. This is what I would have liked to have happened… 20, 30 years from now, two old guys sitting around with their wives and children talking about the old days.”, He went on, “2020 has been a tough year for everybody. FORTO Coffee, New York, New York. “Shaq embodies what FORTO is all about: fast-acting, positive energy,” says Neel Premkumar, Founder and CEO of FORTO Coffee. I really appreciate you.”, Giving back goes with his motto right now, too, which is, “Just try to make people smile.”. Its brands have a global retail footprint in more than 100,000 points of sale across the luxury, specialty, department store, mid-tier, mass and e-commerce channels and more than 4,930 freestanding stores and shop-in-shops around the world. It makes sense that O'Neal would want to collaborate with a well-known coffee brand. “Shaq Life” airs Thursdays at 9 p.m. on TNT. As a celebrity, athlete, business professional, and comedian, O'Neal has an enormous and devoted fan base across a variety of demographics. FORTO Coffee Shots are the perfect fit for Shaq’s busy lifestyle, providing him with fast-acting and great-tasting energy that lasts all day long. After all, he's seen how it's worked out for former NBA player Magic Johnson, who paired up with Starbucks back in 1998. "He's a living example of how FORTO can help people get the most out of their days from a coffee drink that they can feel good about.". The alignment with Shaq, coupled with a $20 million investment last year, including $15 million invested by Keurig Dr Pepper, puts FORTO on the path to become a household name in coffee. This Winery Offered $5,000 to be Your Holiday Helper – Case Study, Beyond Product Sampling, How Dsquared2 Engages Consumers – Case Study, Barbara’s Cereals Uses Sweepstakes to Raise Cause Awareness – Case Study, San Juan Seltzer Text to Win Sweepstakes Marketing – Case Study, Michael David Winery Freakshow Wine Weekend Sweepstakes – Case Study, Left Hand Brewing Sweepstakes Marketing Via Social Media – Case Study, Boost Mobile’s Stretch Your Tax Dollars Giveaway – Case Study. In a video clip, captioned"The secret to Shaq energy," the former NBA star holds a FORTO coffee shot and says, "You know what happens when I drink one of these? Check it out: Celebrate! Company CEO and founder Neel Premkumar told the business website BevNET about the deal, but he did not go into details about the size of Shaq’s investment in the company. “He’s a living example of how FORTO can help people get the most out of their days from a coffee drink that they can feel good about.”. Check it out: Shaq Gives Props to Magic Johnson on Business. All rights reserved. Shaq is gearing up for the final episode of his TNT series “Shaq Life,” showcasing the four-time NBA champion's pursuit to become the ultimate father, athlete, DJ, and businessman. I lost my sister, then I lost Kobe, also I lost a couple of relatives due to COVID.”, Showing his appreciation for workers on the front lines of COVID-19, he's using his Forto coffee company to give back. About Shaquille O'NealShaquille O'Neal is a four-time NBA Champion and three-time NBA Finals MVP. Literally, this little coffee gives Big Shaq energy.' “It was an amazing revelation for him that if this works for him, it’s going to work for everybody.”. ABG's portfolio of iconic and world-renowned brands generates $9.3 billion in annual retail sales and includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®, Muhammad Ali®, Shaquille O'Neal®, Sports Illustrated®, Dr. J®, Greg Norman®, Neil Lane®, Thalia®, Michael Jackson® (managed brand), Nautica®, Aéropostale®, Juicy Couture®, Vince Camuto®, Herve Leger®, Judith Leiber®, Frederick's of Hollywood®, Nine West®, Frye®, Jones New York®, Louise et Cie®, Sole Society®, Enzo Angiolini®, CC Corso Como®, Hickey Freeman®, Hart Schaffner Marx®, Adrienne Vittadini®, Taryn Rose®, Bandolino®, Misook®, 1.STATE®, CeCe®, Chaus®, Spyder®, Tretorn®, Tapout®, Prince®, Volcom®, Airwalk®, Vision Street Wear®, Above The Rim®, Hind®, Thomasville®, Drexel® and Henredon®. Sign up here for exclusive access to all your favorite celebrities and breaking entertainment news! Late to work... and he heard about it! Premkumar says Shaq “got in touch and told us ‘I’m drinking this all the time. With the help of our co-founder, Shaquille O'Neal, we've committed to donating 1 million coffee shots to healthcare professionals and first responders on the front lines of the COVID-19 battle. The alignment with Shaq, coupled with a $20 million investment last year, including $15 million invested by Keurig Dr Pepper, puts FORTO on the path to become a household name in coffee. He told Billy, “Somebody sent this to me on Instagram and I got it blown up. FORTO boss Premkumar really likes the optics of the Big Man showing off a small (but powerful) product. Commerce Policy | In the next scene, O'Neal takes the stage at a hyped DJ set, which serves as a metaphor for how energizing the tiny shots are. FORTO Coffee’s Win a Trip to Shaq’s Fun House Sweepstakes Results. Since becoming an early investor in Google and Apple, the ex-NBA star has become a successful businessman. Literally, this little coffee gives Big Shaq energy.’” Premkumar said. Although O'Neal regrets his Starbucks decision, he's been successful in other areas of business.

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