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NOV 2020Privacy Policy It’s built on our industry-leading foundation of Conversational Marketing and Conversational Sales. Best Sales Deck Examples: We have curated a list of 20 of the best sales deck examples from companies all over the world. The latest ones are on Oct 20, 2020 When you define a villain, you invite your audience to join forces with you in this war — you invite them to be a part of something bigger than simply purchasing your product to solve a problem. Their keynotes always include customers presenting on stage alongside Marc, customer films, and multiple in-context customer stories or demos throughout the presentation. We just do demos.” The demo-only approach doesn’t work anymore. After reading Andy’s article on Zuora last year, I started writing this article, but never ended up finishing it. April 5, 2016 @davegerhardt 4. Because of this, I wanted to follow Andy’s structure and dig into Salesforce’s “strategic narrative” in their famously effective sales pitch. A premium membership for higher-level suppliers. | Why Nano-Influencers Are a Great Addition to Your Marketing Strategy, 7 Marketing & Growth Lessons That Fyre Festival Can Teach You, Hagakure: Structuring Your Google Ads Account for 2020 and Beyond. They will inspire you to make meaningful improvements and highlight your company, product/services, and value in captivating ways. At times, they can present almost the entire keynote through the lens of a real-life customer. Crafting this strategic narrative, though, is just the first step. As I mentioned before, you can see the industry transformation slide Salesforce originally designed in 2003 and how they continue to use this same slide every single year. Terms of Use @davegerhardt 9. If you rely on your one champion to carry the message, you’ve essentially turned your sales process into a game of telephone. You see this from Dreamforce keynotes to customer “films” to 100-foot window decals. @davegerhardt 7. The new discount codes are constantly updated on Couponxoo. I stayed with Salesforce through the acquisition and spent my last year at Salesforce working on their corporate marketing team focused on “cross-cloud” product marketing and positioning. 50,000+ businesses using Drift @davegerhardt 5. Whoa. 13 Sales Podcasts Every Rep Should Be Listening To Right Now, 22 Free Resources To Make You The Sales MVP, The Greatest Sales Pitch I’ve Seen All Year. This always-on connectivity and data causes an incredible gap between you and your customer, though, which needs to be filled in order to make it to the promised land of 1 to 1 relationships with your customers. Now it’s finally time to introduce your product and position it as a tool for the heroes (your audience) to use to overcome the villain and make it to the promised land. After reading both of Andy’s articles, I couldn’t help but see the similarities to how Salesforce has structured their sales decks and keynote presentations for the last 10+ years as well — I would argue it heavily influenced both Zuora and Drift’s approach considering Zuora’s CEO Tien Zuo was the 11th employee at Salesforce and their first CMO. The entire company is bought into this narrative and story, which is the true magic. Drift’s change in the world (1) And her preferred way to interact—professionally and socially—is through always-on messaging platforms like Facebook Messenger, SMS, … Last September, Andy Raskin wrote an amazing post breaking down the Zuora sales deck as “The Greatest Sales Deck I’ve Ever Seen”. After reading his latest post on Drift, I decided it was time to dust off this draft and finish it. During that time, I got to see some of the magic behind Salesforce’s industry-leading product marketing and messaging. You can get the best discount of up to 50% off. Since then, this article has been shared nearly 4,000 times, and as a result, we’ve received hundreds of emails and Drift messages from people asking for the sales pitch deck. @davegerhardt 2. In fact, the Dreamforce keynote deck becomes the newest First Call Deck for the entire company every year right after Dreamforce.
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