A reactive approach to HR means human resources staff or managers wait until positions open to implement recruiting methods. Reactive teams try to take care of all of their problems through the free agent market, which means they often spend more resources bringing in talent that has already developed a reputation than proactive teams do. Reactive marketing usually means monitoring customer and sales trends and then deciding how to respond. In contrast, a proactive manager plans ahead and addresses strategies and processes … Both these strategies are necessary for the success of a business in the long run. The opposite of a proactive person is a reactive person. Reactive management is sometimes referred to as the "firefighting" approach to leadership. Proactive strategies are essentially those strategies that are used by companies to anticipate the future requirements or potential challenges and threats of a company, and to […] As a manager, you wait until problems or crises surface then come up with a solution. This can mean taking advantage of a sudden surge in a specific products’ popularity or reducing production when sales decline as it happens instead of after. However, this definition is not very useful. Proactive and reactive strategies are two strategies that are extensively used by various organizations. Reactive vs. Proactive Analytics. Reactive people think that stimulus and response are inextricably connected. This method should be the standard approach of information gathering and subsequent decision-making. Proactive recruiting, for instance, means companies clearly define the workers they need and use strategies such as headhunting, career fairs and online promotion to attract talented employees. A key benefit of proactive marketing research is gaining insights from core customers about what they want and do not want in a solution. The common definition is that a proactive task is a task that you want to do, and reactive task is a task that someone else wants you to do. Reactive people let their circumstances and conditions control them. https://www.youtube.com/watch?v=ERSiy2_S50A This video explains the differences between a proactive and reactive mindset. Better definition would be: Proactive task is a task that is aligned with your long term-goals that has a strong long-term benefit, and reactive task is a task that brings very little long-term benefit. The key difference between proactive and reactive strategies is that the proactive strategy is avoiding the situation by foreseeing, whereas reactive strategy is responding after an incident has occurred.. These two approaches are widely used in businesses as well as normal day to day lives of people. 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