The sweet lemonade entry is joined by lime and yeast roll building to a lemon cream cheese peak. They project in one year they will restore 1 billion gallons of river water. Coors Seltzer comes with a mission to “restore America’s rivers,” which is great news considering that (a. freshwater rivers are the lifeblood of our planet and (b. there are all sorts of water pollution-related ecological disasters across the United States right now. The companies said the new alcoholic beverage will come in the form of Topo Chico Hard Seltzer, which they hope to have on store shelves in the first half of 2021. (Sorry, non-seltzer fans. Note: HTML is allowed. var notice = document.getElementById("cptch_time_limit_notice_49"); Time limit is exhausted. Generation Z, those consumers who are ages 21-24, and new to the legal drinking age, are specifically looking for brands that are making a positive impact. How to eat well right now, with the latest news on dining restrictions and advice on cooking and eating at home in your inbox every Wednesday. This product from Molson Coors scored points for having relatively natural-tasting flavors, and I liked its effervescence. “Like if someone attacked you at a perfume counter.”, Smirnoff’s take on a spiked seltzer performed better than anticipated. A display of spiked seltzers — the drink of the summer — at Bella Vista Beer Distributor. It fades with blood orange flavor and finishes tart and semi dry leaving juicy orange, grapefruit, and buttercream taste. Please reload CAPTCHA. Arctic Summer Boozy Bubbles (with Polar Seltzer). .hide-if-no-js { With each 12 pack of Coors Seltzer purchased, Molson Coors is committing to restore 500 gallons of clean water to Americas rivers. This one was admittedly a bit of an outlier, but we could not resist sneaking seltzer lovers a taste of Pura Still, which calls itself “the first spiked water that doesn’t need bubbles to keep things interesting.” “This is horrifying,” said one taster. While most alcohol is enjoyed cold, most alcohol reviews are conducted with alcohol served at room temperature. “I’d rather take a shot.” “Kill me now,” said another. “It’s immediately nasty,” said one taster. Maybe next summer we’ll get a fun new twist on sangria.). “It’s like lemon water.” “Mm! Coors Seltzer are drinks rooted in a higher purpose to give back, making it easy for consumers to have positive impact on the world. “Very tart, which covers the alcohol up.” “Smells like a doctor’s office,” said another. Molson Coors, which has two other seltzer brands in its portfolio, will handle the marketing, sales and distribution of the alcohol-infused mineral water, a product that has seen massive growth in the U.S. recently. “I would buy this and give it to all my friends.”, © 2020 The Philadelphia Inquirer, LLC Terms of Use/Privacy Policy. Others complained about its “medicinal taste,” harsh alcohol taste, and “viscosity” compared with the others. I’ll be honest, with most products I hate variety packs. It’s among more than 500 brands the Atlanta-based beverage giant owns, having diversified over the years as consumers cut back their sugary soda drinking due to health concerns. The sweet orange entry grows to a sweetened grapefruit peak. Copyright © 2020 Your Name Here. “This makes me think of Bud Light Lime-a-Rita,” said one taster. “It’s the thing of the summer, or the summer of seltzer, as my boss likes to say,” a store employee said. In partnership with Change the Course, Coors has released a seltzer with a mission – to restore the rivers one can at a time. “Am I drinking my control?”, The inclusion of Corona’s take on a beer alternative inspired lively arguments about whether it can even be considered a hard seltzer. if ( notice ) “It tastes like Sprite,” said one taster. I’ll be honest, with most products I hate variety packs. A hard seltzer to stand for something bigger than itself and give consumers an easy way to give back to their environment. “It’s got enough fruit taste so I know it’s flavored but it’s not bothering me.” “Fine, totally drinkable.” Others weren’t as impressed. Corona Hard Seltzer (as seen on the packaging) comes in 12-can variety packs with four flavors: Tropical Lime, Blackberry Lime, Mango and Cherry. The season of lazy sunbathing sessions on the beach and smoky barbecue dinners in your friends’ yards is finally here, in all of its humid, sweaty glory. According to the company, every 12-pack of Coors Seltzer comes with a pledge from Molson Coors to restore 500 gallons of water, with an overall commitment to restoring “at least one billion gallons by the end of 2021 through its partnership with Change the Course.”. It’s like if Crystal Light had a hard seltzer.”. This spiked seltzer was too sweet, according to tasters. SILVER SPRING, Md. IWSR Drinks Market Analysis, a data firm, said sales of hard seltzers like White Claw and Truly jumped more than 200% last year to $1.5 billion. The bright purple color was also off-putting to some, prompting one taster to describe it as a “melted Jolly Rancher.” “The aftertaste is completely different from its real taste,” said another. “It could use a little more carbonation, but I like how it tastes,” commented one. A hard seltzer made with a mission to taste good and do good. })(120000); This scale was developed to better align with existing alcohol review sites. There always seems to be at least one flavor I hate. notice.style.display = "block"; Some tasters even declared it their favorite before we began the test. But which ones are actually worth buying? With Hard Seltzer, count be as a … Not everyone was a fan. “If I’m overheating, give me this.”, Itz Spritz, a gluten-free seltzer with a malt-free brewing process, won over a handful of our tasters with its bold flavor. The new European data protection law requires us to inform you of the following before you use our website: We use cookies and other technologies to customize your experience, perform analytics and deliver personalized advertising on our sites, apps and newsletters and across the Internet based on your interests. Research shows us that consumers are looking for companies like us to take a stand on social, cultural environmental and political issues that they care about and 91% of consumers are likely to switch to a brand that supports a good cause if the opportunity presents itself. It didn’t offend, but it also didn’t make a statement. Beer stores are awash in brightly colored cans with low-calorie labels in such tantalizing flavors as pineapple-ginger and melon-basil. Coors Seltzer is partnering with ‘Change the Course’ to protect America’s rivers that provide clean water to wildlife and millions of people. It comes with a pledge to encourage fans 21 and up to volunteer for a chance to win free Coors Seltzer for a year (in the form of $500), along with a $1,000 donation that will be made to one of Coors Seltzer’s river conservation partners based on the winner’s choice from an identified list. I would describe this as a full flavored seltzer. Coors Seltzer is a hard seltzer rooted in a social purpose to give back – making it easy for consumers to make a positive impact. Please enable cookies on your web browser in order to continue. Some cherry flavored seltzers have a medicinal flavor, Coors Black Cherry Seltzer does not. Please reload CAPTCHA. Wild Basin’s classic lime seltzer did not win anyone over with its “dirty water” taste, lack of flavor, and “nasty smell.” A few tasters found unexpected notes in the seltzer’s finish — more than one described the taste as “Apple Jacks milk” and “Apple Cinnamon Toast Crunch, in a bad way.“ “If I bought a six of this, I’d be really unhappy,” one taster concluded. “The bubbles feel like clouds on my tongue,” said one. They project that in 1 year they will restore 1 Billion gallons of river water. Medals will be awared based on the following scores: 86-87 Bronze Medal I wish Bubly and Lacroix would also offer variety packs. For flavoring, we hewed as closely as possible to citrus — lime, lemon, orange — allowing the occasional fruit twist. “Ew! Coors Hard Seltzer is the perfect hard flavored seltzer for sessionable enjoyment and hangouts. “This is refreshing,” commented another. “I don’t like this one because I can’t understand it,” concluded one taster. (AP Photo/John Bazemore, File), Connect with the definitive source for global and local news. Your email address will never be published. — With the help of Molson Coors, Coca-Cola will start selling the “hard stuff” — hard seltzer, that is. 97-100 Platinum Medal, Like me on Facebook: SILVER SPRING, Md. “The aftertaste is very bitter,” said one taster. timeout It received mixed results for its “sulfuric smell” and unpredictable bubbles. This content is currently not available in your region. “It comes closest to being a seltzer,” said one taster. Points were awarded for bubble formation, alcohol flavor (or lack thereof), aftertaste, and overall refreshment. “While hard seltzer’s growth has slowed slightly, we don’t see it approaching market saturation, and instead there is plenty of room for growth — particularly when you consider new launches and new buyers of hard seltzer,” said Danelle Kosmal of Nielsen, which tracks global consumer habits. Brandon Wenerd is BroBible's publisher and founding partner, overseeing partnerships and content on all channels in Los Angeles. Our tasters liked its understated flavor and carbonation. The BroBible team writes about gear that we think you want. “I like it because it’s fruity and there’s not an alcoholic aftertaste,” mused another. Born in the Colorado Rockies, Coors has always had a heart for rivers. See our Privacy Policy and Third Party Partners to learn more about the use of data and your rights. Many big beer brands, including Molson Coors, Corona and Budweiser have stepped into the market this year. [ Who makes the best tortilla chips? Created by Jeff Ellingson this site is designed to reflect your drinking style. function() { A graduate of Penn State, he loves live music, Phish, the Grateful Dead, Philly sports, and adventures of all kinds. Its bubbles impressed one taster, but it wasn’t enough to win any fans. Through a partnership with Change The Course, Coors Seltzer has a mission to help save rivers. But with 77% of America’s largest rivers drying up, they knew it was time to take a stand. (It was noted, however, that some of Two Robbers’ other flavors are more palatable.). 94-96 Double Gold Medal “It smells like candy,” said another. The companies said the new alcoholic beverage will come in the form of Topo Chico Hard Seltzer, which they hope to have on store shelves in the first half of 2021. Each can contains 90 calories, is gluten free and contains 4.5% alcohol by volume. The aroma is dried organic montmorency cherries. Occasionally, we write about items that are a part of one of our affiliate partnerships and we will get a percentage of the revenue from sales. They are doing this by donating $1 per case to Change the Course and their river initiatives. Reviews are done on a point scale from 80-100. “I could chug this,” said another. 24 This variety pack includes four delicious flavors: black cherry, mango, lemon lime and grapefruit. “It’s neither here nor there. With each 12 pack of Coors Seltzer purchased, Molson Coors is committed to restoring 500 gallons of clean water to America’s rivers. “It made me feel dehydrated. FILE - In this July 20, 2019, photo a Coca-Cola billboard is shown over left field at SunTrust Park during a baseball game between the Washington Nationals and Atlanta Braves in Atlanta. That is 192 times the size of the Mississippi River.

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