Need a minute away from holiday hosting? Ready-to-drink liquor, or RTD, consists of pre-made cocktails, like margaritas, that you can directly pour into a glass and enjoy. The mixed drinks category grew by 5 per cent across the globe in 2018, driven by growth in ready-to-drink (RTD) cans in the USA and Japan. a RTD alcoholic beverage within the past year. https://www.portmangroup.org.uk/marketing-toolkit/. "RTD (ready-to-drink) alcoholic beverages make up a small share of alcohol sales. For example, a 250ml can of Breezer Lemon and Elderflower Flavoured Alcoholic Drink has over five teaspoons of sugar (20.8g), compared to Balans Lime Aqua Spritz at 0.5g sugar per 250ml can. Shoppers who buy alcohol get less information about what’s in their drink than those who buy milk or orange juice; this is simply outrageous. It is vital that customers be afforded an informed choice when purchasing food or drinks – there is no good reason why this should be any different simply because these drinks contain alcohol. Here are the most notable ones. Statistics show that single-serve, ready-to-drink (RTD) beverages have a $23 billion market with energy drinks and shots, sports drinks and nutrient-enhanced waters worth $15 billion. Canned wine, hard … The guidance does not include the provision of nutritional information as a required element of health information to be displayed on-pack. A regular bottle of grey-goose vodka has 96 calories while a skinny vodka drink has less calories. When ready, pour through a mesh strainer to remove the fruit and cinnamon. Pre-Mixed/RTD Alcoholic Drinks Market Introduction: Alcohols consumed in dilutions, with a mixture of fruit flavors and other drinks have been popular since the inception of word cocktail in the early 1800’s. Beer and soda are no longer the only beverages that come in cans. Order online for curbside pickup, in … These drinks are served in a premixed form and are ready for consumption at any time. We need reliable information directly on bottles and cans where it can usefully inform our decisions. Let's face it: ready-to-drink cocktails have a bad reputation for being fruit-flavored sugar bombs. Skinny cocktails are infamous for being low-calorie alcoholic drinks. Ready-to-drinks (RTDs) are composed of an alcoholic component and a soft-drink base and are primarily consumed by a youth market. Whether to relax and unwind or gather with friends, Ready-to-Drink (RTD) Alcohol beverages are all the rage. Join the party and earn Buzzies toward exclusive swag and prizes! The survey was conducted from a random sample of UK adults. Ready to drink (often known as RTD) packaged beverages are those sold in a prepared form, ready for consumption. Wines, cocktails, and even spirits can now be easily found as RTD products. Indulge in the sweet temptation of premium vodka and silky cream and treat yourself. "RTD (ready-to-drink) alcoholic beverages make up a small share of alcohol sales. 13 May 2008 Increased tax on 'ready to drink' alcoholic beverages. Sugar undertook a comprehensive review of all ready-to-drink alcoholic drinks sold at major UK retailers. The category delivers on convenience, with the highest percentage of participants turning to RTDs over other alcohol types because they don’t require preparation. Drinks like ready-to-drink (RTD) cold brew coffee and cold-pressed juices are also growing in popularity as they offer the grab-and-go convenience that fits into busy, yet healthy lifestyles. The first 100 entrants get Buzzballz gear and everyone can win up to 20,000 Buzzies! Many famous personalities, both ancient and modern, have waxed eloquent on the subject of the drinking of alcoholic beverages—some for and some against. Two Chicks Cocktails is a women-owned, founded and run company. Hard seltzers to wine and spirit-based cocktails – the options for RTD are endless and experiencing immense growth. Specifically, cans, boxes and Tetra Paks are steadily growing as popular vessels for ready-to-drink adult beverages. Though alcoholic drinks cannot market themselves as ‘healthy’, these products benefit from their association with health-giving ingredients. Urgent attention is required from the government to ensure that gaps in the law do not contribute to the rise in obesity and related health conditions, as well as alcohol harm.”, Katharine Jenner, Campaign Director at Action on Sugar, based at Queen Mary University of London, says: “‘Gin in a tin’ has become a cultural phenomenon with these types of drinks often consumed ‘on the go’ and without a moment’s consideration to how much sugar and alcohol goes into making them. Action on Sugar surveyed a total of 202[3] ‘ready to drink’ alcoholic beverages sold in-store and online. Unlike for other food and drink, there is no legal requirement to provide details on sugar content or ingredients on alcoholic products. Increased consumer awareness and their increasing interest in a healthy lifestyle have led to increased demand for healthy ready to drink products. Convenience. These drinks are served in a premixed form and are ready for consumption at any time. Enjoy tropical pre mixed cocktails on the go or in the comfort of your own home when you order from our online prepared cocktails shop. Industry Body the Portman Group provides best practice guidance on communicating alcohol and health-related information to consumers for its members.

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