The latest is the merger of the large screen high-resolution television which is powered by a Pentium processor and doubles up as a multimedia computer monitor too. a universally good thing. top » communication » media » media convergence John Spacey , September 15, 2016 Media convergence is the tendency for different types … Convergence Meaning definition ... John Spacey, September 15, 2016. October 25, 2012. media convergence, phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.It brings together the “three C’s”—computing, communication, and content—and is a direct consequence of the digitization of media content and the popularization of the Internet.Media convergence transforms established … See more. The use of multiple communication modes on a single network offers convenience and flexibility that are not possible with separate infrastructures. Media Convergence - Media Change Convergence the coming together of computing, telecommunications, and media in a digital environment. Some people like to define convergence simply by stating it to be a merger of mass media and communication outlets. These theories help to explain why speakers seek to . The Convergence Model of Communication depicts a cyclical, iterative process involving at least two participants striving to reach mutual understanding. (kən-vûr′jəns) n. 1. What is Technological Convergence It is used to describe the phenomenon of the futures price and the cash price of the underlying commodity moving closer together over time. This paper explores the definition of symbolic convergence theory, the aspects that make up the theory, and how this theory relates to the everyday life. Convergence in Communication Disciplinary History William F. Eadie The disciplinary status of communication is hindered by the lack of a unified history. Technological convergence is the merging of technologies such as the ability to watch TV shows online on sites like Hulu or to play video games on mobile phones like the Apple iPhone. A 2015 crossover storyline spanning the DC Comics Multiverse … A convergence is basically seen in every person’s cell phone; glance down at your palm, and there sits a device that can click a photograph, edit and modify the same, and also send it in a mail. Too many people, however, consider convergence a technology issue and overlook the … The point of converging; a meeting place: a town at the convergence of two rivers. Convergence in communication technologies means that different kinds of communication technolo­gies are coming closer to each other. The convergence theory of communication was developed in 1979 by D. Lawrence Kincaid to provide a general model of communication that would overcome the criticisms and shortcomings of prevailing models, especially information transmission models such as the one used in Shannon and Weaver’s mathematical theory of communication. Convergence of communications, in varying and unfortunately not yet standard phrasings, is the goal of having all types of human-to-computer and computer-to-computer communications converge onto (i.e., all run over) a common infrastructure using Internet Protocol version 4 or Internet Protocol version 6.. Convergence in Information and Communication Technology. The communication process take place between humans or machines in both verbal or non-verbal way. In its overarching context, “convergence” refers to the merging of separate entities to create a single, larger cohesive unit. Email, chat, video and audio conferences are all common examples of communication in software systems. It comes from the prefix con- and verb verge. Convergence Convergence means converging multiple items united things to get benefits. In the CONVERGENCE MODEL, "communication" is defined as a process in which participants create and share information with one another in order to reach a MUTUAL UNDERSTANDING. Convergence – convergence is a process where people tend to adapt the other person’s communication characteristics to reduce the social differences Divergence -the process contradicts the method of adaptation and in this context the individual emphasise is on the social difference and nonverbal differences between the interactants. It is a long term trend that has several elements: Communication. Convergence and Divergence Essay. Communication is an essential part of mankind and the American Culture. Union [2] presented a definition of convergence suggesting two possible uses of the concept, the. gence. See more. The “convergence model,” as it is known, describes communication, not as an event but a process. Technology convergence. This is also known as technological convergence. Media Convergence . This is called communication accommodation, when you adjust your communication style in order to fit the style of the person you are speaking with. Convergence. Lawrence Kincaid proposed the Convergence Model in 1979, which lead to a RELATIONAL PERSPECTIVE of human communication. This world is very famous in the medical discipline. Some individuals make use of convergence to seek social approval and also focus on matching their communication style to that of the person with whom they are speaking. Convergence Marketing Definition. This chapter looks at the nature of the convergence phenomenon in the media and communications industries. That image is a misleading one. It is the process of forming a unique thing by utilizing two or more things. However, human communication often is a two-way process in which each party shares sending and receiving responsibilities. Media convergence is defined as the technological merging of content in different mass media. In the last fifty years the use of media and how we access it has changed dramatically. 2. In response to rapidly growing customer demands, network convergence has become the backbone of any digital Internet activity. My passion is multimedia communication. The convergence theory of communication was developed in 1979 by D. Lawrence Kincaid to provide a general model of communication that would overcome the criticisms and shortcomings of prevailing models, especially information transmission models such as the one used in Shannon and Weaver’s mathematical theory of communication. When information is shared with … Convergence marketing is defined as “the orchestration of information technology, marketing, and design required to ensure that companies present an integrated, consistent, clear and interactive message across all the media they use” as defined in Marketing Convergence, by Susan K. Jones & Edward J. Spiegel. Convergence usually depends on whether the convergence is thoughtful, and it can be perceived as good and bad in the communication process. Today, there are many such technology examples like Blogs, social media, news sites, video sites, forums and others wherein like-minded people can be targeted.. Some of them describe opposing forces, such as divergence and convergence. The economic strategy of media convergence (also known as media consolidation, media concentration or economic convergence) is This is done by convergence and divergence. Telecommunications Advances. Convergence is an ambiguous term used by various disciplines to describe and analyse processes of change toward uniformity or union. Network convergence is the efficient coexistence of telephone, video and data communication within a single network. Littlejohn and Foss define mass communication as “the process whereby media organizations produce and transmit messages to large publics and the process by which those messages are sought, used, understood, and influenced by audience” (333). Conceptual definition of convergence communication To develop an instrument that accurately measures convergence communication, it was first necessary to review the conceptual definition of convergence communication pre- sented by Miller-Day (2004) and Miller-Day and Kam (2009).

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