The answer is so obvious its like being hit by a two by four. Elaboration is the process of giving the same message again and again to persuade a person. While attitudes can result from a number of things, persuasion is a primary source. Weegy: The elaboration likelihood model emphasizes the use of direct persuasion and peripheral persuasion methods. Developed in the mid-1970s by the cofounder of the field of social neuroscience, John Cacioppo, and Richard Petty, a distinguished psychology professor at Chicago University, the Elaboration Likelihood Model (ELM) seeks to explain . will show greater temporal persistence, greater prediction of behavior, and greater resistance to counter persuasion than attitude changes that result mostly from peripheral cues . The elaboration likelihood model emphasizes the use of ... Elaboration Likelihood Model - A Theory of Persuasion Chapter 08_MCQ,s.rtf - Name Date According to the elaboration likelihood model there are 1 different routes of persuasion A two B three C four D five Chapter 08_MCQ,s.rtf - Name Date According to the. The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. He is most likely to be persuaded by a high-quality argument. Under the central route to persuasion, a message recipient is viewed as: a. lacking the motivation to process a message b. having a low level of involvement and relying on imagery processing The Elaboration Likelihood Model of Persuasion - ScienceDirect Central route of persuasion is more effective longterm in maintaining the persuasive efforts employed. Peripheral Route To Persuasion definition | Psychology ... This model explains how people organize information, categorize, and process it in their brains. While attitudes can result from a number of things, persuasion is a primary source. CONSUMER BEHAVIOUR [QUIZLET].docx - Test CHAPTER 7 ... week 1 quiz 1 pt 2.docx - Question 9 Word-of-mouth ... According to the elaboration likelihood model of persuasion, there are two main routes that play a role in delivering a persuasive message: central and peripheral. 7 Tips for Better Persuasion | Psychology Today Janse, B. proposes two basic routes to persuasion that operate in tandem. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Chapter 15- Elaboration Likelihood Model Flashcards | Quizlet The elaboration likelihood model proposes that two distinct routes of persuasion are used to process persuasive messages. Advances in experimental social psychology, 19(1), 123-205. Learn vocabulary, terms, and more with flashcards, games, and other study tools. For example, a car company seeking to persuade you to purchase their model . This theory organizes the different processes of change of attitude under a single conceptual umbrella. 20 Multiple choice questions 8/27/2020 Test: CHAPTER 7: ATTITUDES & PERSUASION | Quizlet 1 / 1. . Elaboration Likelihood Model - Quizlet What is the elaboration likelihood model quizlet? This model attempts to explain how we can persuade people. Figure 12.15 Persuasion can take one of two paths, and the durability of the end result depends on the path. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. I. Cognitive Response - Rational Theories (mental processing). The elaboration likelihood model assumes that under conditions of high-involvement processing, the consumer normally takes what is called the peripheral route to persuasion. The models shows that people process information on a certain level when that information is given to them. So depending on your place in the elaboration spectrum, your persuasion capacity will change. Module Overview. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. An especially popular model that describes the dynamics of persuasion is the elaboration likelihood model of persuasion (Petty & Cacioppo, 1986). Process of linking information to be emembered to information we already know. The elaboration likelihood model is a theory of persuasion that suggests that there are two different ways people can be persuaded of something, depending on how invested they are in a topic. ELM suggests that, under different conditions, receivers will vary in the degree to which they are likely to engage in . 80. Introduction Elaboration Likelihood Model is developed by Richard E. Petty and John T. Cacioppo in 1980s. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. Richard Petty and John Cacioppo came up with the Elaboration Likelihood Model. B) concrete pieces of information. The model of probability of processing (ELM) of persuasion is a theory about how attitudes are formed and modified. enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. • Persuasion outcome the elaboration likelihood model The assumption in this model is that, the extent or degree of thinking a message provokes in a person, will likely cause persuasion resulting in intentions to perform the behavior. A) considerable effort and space in working memory. All these episodes are now in one course: Check it out here: http:/. The elaboration likelihood model is a theory of persuasion that explains that you can motivate people via one of two processing routes. Facebook 0 Twitter Pinterest 0 0 Likes. Start studying PERSUASION: Elaboration Likelihood Model. A. behavior B. intentions C. dissonance D. persuasion While attitudes can result from a number of things, persuasion is a primary source. Change of attitude typically happens through the central route of processing. Heuristic versus systematic information processing and the use of source versus message cues in persuasion. The elaboration likelihood model of persuasion is a dual process theory describing the change of attitudes. theory identifying two ways to persuade: a central route and a peripheral route .

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